Card Marketing Services is a full service Stored Value Marketing agency.
The first agency of its kind, CMS has seized upon this growing new marketing niche. Card based stored value marketing is being fueled by the leap in technology that has taken place within the POS and electronic commerce industries. CMS is harnessing electronically read-able plastic cards and these new technologies and helping businesses find new ways to make their marketing efforts more targeted, effective and accountable.
CMS provides innovative marketing programs to help clients build their businesses by bringing in more customers and creating loyal customers. The foundation of these programs consists of increasing the sale of Gift Cards and deploying them as marketing tools completely trackable through the POS; fully utilizing Loyalty and Rewards Cards through point of sale capabilities; and managing a permissioned e-mail program to establish a one-to-one relationship with customers. CMS is a subsidiary of National Business Products (NBP) which was founded in 1993. NBP has evolved as an industry leader, specializing in the design, production and distribution of magnetic striped, bar coded and chip-based cards. NBP offers fulfillment services, on-line card purchasing services and custom-branded card/photo card printing in support of CMS and its clients.
Custom Card Marketing
We provide card based programs which include but are not limited to: direct mail, guerilla marketing, cause-based marketing, B2B and B2C. These are all methods tracked through a POS system which helps drive customer volume and relationships.
