Database management
We at CMS are big fans of home-grown customer lists. We believe in premissionable emails only! We won't support or assist in publicly distributed email blasts. If the customer didn't approve it, we won't send it. That said, we'll assist in gathering emails either with data entry services or with facilitating web-based entry sites. We will report opens, click throughs, forwards, etc. We believe this to be a powerful engine for business and client relationships when properly utiltized.
Custom HTML
Have an art department but no web developers? Send us the art, and we'll take care of the rest. Our web developers will turn your art into a HTML version that meets web standards and has a high e-mail client compatibilty rate.
Ongoing Tactical News
We will help you with email marketing best practices. Strategies and tactics such as subject lines, Alt tags, and list growth. We help with design tactics that will assist you in engaging your audience as well as improving your deliverability. We help create a truly compelling campaign that speaks to an individual versus the mass audience. We help create campaigns that not only elicit an open but your desired result as well.