Custom strategic planning and market/industry research
CMS personnel will sit down with your owner(s) and marketing staff in an effort to better understand where you want to take your business and then make suggestions as to how we can get there. All of our tactical concepts will be an approach that you and your staff can track through your Point of Sale (POS) system. We believe that if you can't qualify an advertising or marketing campaign you shouldn't do it. Don't waste money!
Coordination with other advertising/marketing agencies
If you have a marketing person on your staff or even an agency, we will be happy to work with them. We feel that "continuity of message" is key. However, we must be honest, if a concept or strategy can't be tracked through your POS, we probably won't support it.
Ongoing tactical news updates and industry reviews
We are really, as a national firm, a gatherer of Best Practices. With over 30,000 retail, hospitality, entertainment, and travel clients, we observe, design and participate in many different programs. Given that, we are able to guide you based on failures and successes across virtually every vertical market in the country. We view our job as one of finding the best ideas for your business and helping you design a version of that for your business that can always be tracked through your POS.