Today there is an ever-changing array of point-of-purchase, direct marketing, guerilla marketing and e-mail communication tactics. Each has its own unique use, and each works well with the others, creating leverage and additional marketing power. Get a more in depth look at what we offer [PDF].
Gift Cards
From gift cards, marketing cards, vending cards, hotel cards, fuel cards to security/ I.D. cards, and casino cards.
Gift Card Support Products
At CMS we realize the success of these programs lies entirely on presentation. We design and produce any type of carrier for any type of marketing use.
Why should you consider a Gift Card Program?
- Gift cards establish brand awareness and builds customer loyalty. Gift card recipients often become new, loyal customers.
- Customers often spend more than the amount of the card.
- Consumers prefer plastic gift cards over paper gift certificates.
- Balance remains on card (no cash back). Never return cash to the customer on remaining balances and merchandise returns.
- Card can be activated and loaded at the Point of Sale (POS) terminal and is reloadable.
- Employees are held accountable since customer activity is tracked electronically. Paper gift certificates are prone to theft and fraud.
- Less than 86% of gift card holders ever redeem the full value of their gift cards.
- Average ticket prices on gift card transactions are higher. Research shows that people spend on average 65% more than the value of their card!
- Every time one of your customers purchases a gift card they are giving you an interest free loan.