Many gift and loyalty card vendors believe that their work is done once the cards head to the press.
But CMS doesn’t view itself as merely a vendor – we’re a true strategic marketing partner. So after CMS designs your gift and loyalty cards our work is actually just beginning. Whether it’s a B2B or a B2C campaign, our goals for any customer’s gift and loyalty card marketing program are to increase sales by bringing in new customers and then creating loyal customers that spread the word – and return to your business. Read below to discover how the turnkey process works.
Did you know that 70 percent of all gift card buying decisions are made at the register? If your customers don’t know that you have a gift card program, what are the chances that they will make that impulse decision while in your establishment?
You only get one chance to make that first impression which is why design is critical to your card program’s performance. At CMS we realize the importance of a unique visual identity, which is why our in-house designers will work with you to create a custom look that fits perfectly with your business and sets you apart from others.
Our designers not only create the design, they also offer a complete line of presentation devices including Point of Purchase stands, decals, and dangles – all designed as small footprint items that will inform and excite your customers about your gift card program.
As your card marketing partner, CMS will help craft a strategy on the front end to help make your program successful on the backend. Our services include:
• Custom strategic planning and market/industry research:
Our staff will sit down with your owner(s) and marketing staff to better understand where you want to take your business and make suggestions on how we can get there. All of our tactical concepts will be an approach that you and your staff can track through your POS system. We believe that if you can’t qualify an advertising or marketing campaign you shouldn’t do it. Don’t waste money!
• Coordination with other advertising/marketing agencies:
If you have a marketing person on your staff (or even an agency) we will be happy to work with them. We feel that “continuity of message” is key for any program. However, we are also firm believers that any concept or strategy must be tracked through your POS to show true return on investment.
• Ongoing tactical news updates and industry reviews:
As a national firm, we are fortunate to be a gatherer of best practices in the industry. We have more than 30,000 retail, hospitality, entertainment, and travel clients, which allows us to observe, design and participate in many different programs. That experience enables us to guide you based on failures and successes across virtually every vertical market in the country. We view our job as finding the best ideas for your business and helping you design a version of that for your business that can always be tracked through your POS.
Our goals for any card marketing program are to increase sales by bringing in new customers and then creating loyal customers that spread the word and keep coming back. Click here to see how we can help you tackle those goals and make your card program successful.