During this difficult time, the challenge has been how to keep our businesses open and operating.  Operating online and offering contactless deliveries are ways people are going to be able to continue doing business. With these changes come new marketing and messaging strategies.  Here you will find downloadable tips and content to help you navigate this new way of communicating and operating. 

Social Media 

Using Social Media as a Marketing tool is a benefit for all businesses. Right now it is important to make sure your business is ready to do business online, and then use these social media profiles to drive people to your website or your online ordering portals. Here you will find assets to help you navigate marketing on social media. 

Email Marketing

Email marketing is a great way to keep your customers engaged with your business. It increases your brand recognition and keeps your brand active in your customers minds. If you’re rolling out a new sales incentive, or offering online ordering and delivery services, email marketing can keep your customers in the loop, while at the same time driving them back to your website to interact with all you have to offer. Whether you are creating revenue from online sales from gift cards, merchandise, or online food ordering, email marketing is a great way to get your message to your customers and encourage them to buy from your business.

Online Gift Card Sales

OneCard is our customized e-commerce platform that allows you the ability to sell both physical and virtual gift cards online. It’s the perfect way to increase gift card sales and, during this uncertain time, is designed to drive gift card “gifting” to those in need and to incentivize consumers to place to-go and online orders. The best part of it all? We take care of everything from the e-commerce page design, set-up, and fulfillment of all orders! We are generating revenue for you while you focus on delivering great food and service.

Don’t have a website? No problem!

Here is an example of a merchant that doesn’t have a website but does have OneCard. Just post the URL to your Facebook, Instagram and other sites. 

Click Here for example

Promotions and Incentives

Restauranteurs and Retailers that are most successful selling gift cards provide incentives for their purchase. Staff incentives to sell the cards, or consumer incentives to purchase cards are both extremely effective ways to drive more gift card sales. A simple consumer incentive, such as a percentage discount or bonus card with purchase is easy to set up.  Click below for sample promotion ideas and to get started with your new gift card promotion.  

Resources and Extras

We would like the thank NCR for providing this content and sharing it with us so that we can share it with our merchants. To find the original source for the digital marketing kit please click HERE. Below you will find additional informational links that can help you in your marketing efforts.  

Yiftee Adds Facebook And Instagram Promotion to Support Digital Gift Cards for Local Merchants

Click Here for full article