Restauranteurs and Retailers that are most successful selling gift cards provide incentives for their purchase. Staff incentives to sell the cards, or consumer incentives to purchase cards are both extremely effective ways to drive more gift card sales. A simple consumer incentive, or bonus program easily adopted is to offer a free gift card with purchase. For example, buy a $100 gift card, get a $20 bonus card for free. The true cost of the bonus card is just your cost of goods sold. Usually that’s about 30% in restaurants so it only costs you about $6 dollars to sell a $100 card. Plus you get 2 cards out into the market, rather than just one, doubling the return visit potential.
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