Restaurants Need a Great Gift Card Program
Gift cards may be the most powerful restaurant marketing product ever invented. Don’t believe it? Here are a few statistics:
- 54% of consumers expect to purchase a gift card to a restaurant or a coffee shop.
- Gift cards are the #1 most requested gift eight years in a row.
- 8.7 in 10 consumers expect to purchase more than one gift card, with an average of 3.6 cards.